7 ways of organizing your website
Although a website is a great vehicle for raising awareness as well as funds, just having a website is no guarantee of success.
Dwight Davis, director of inbound marketing for Salsa Labs, emphasizes the idea of organizing a website to gain the most effectiveness out of a site, of optimizing awareness, evaluation and engagement.
Davis suggests the following organizational strategy:
The Blog. It attracts visitors and is the beginning of an organization’s relationship with its supporters.
Premium content. Newsletters and case studies are effective for turning casual visitors into supporters while providing them with valuable information.
Information about the cause or mission. This is the opportunity to tell the “what” of a nonprofit and provide as much information as supporters might need without overwhelming them with too much content.
Testimonials. These are the heartfelt stories of struggle and triumph. They should provide results that visually demonstrate the successes the nonprofit has had over the years.
The “About” page. This is often the most visited page of a Website. It is critical for the consideration and evaluation phase of the supporter cycle.
People. Visitors want to know whom they will be helping and to see the names and faces that represent what the organization supports.
The process. Visitors who are considering supporting a cause want to know the “how.” Show them specifics on how their donation or time will help.
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