One item from a recent article from Corbin Ball titled "Ten Transformative Meetings Technology Trends for 2015" jumped to our attention. "Data breaches and app hacking will likely target events in 2015". Mobile event apps have become very popular in recent years, and are now a staple at most events.
The benefits of apps are undeniable: branding, logistical planning, engagement, networking, content and marketing are some. But, with the major news items affecting Home Depot, Target and others, it is an interesting risk associated with your event. You certainly do not want the publicity and potential damage to your members and attendees.
So, partnering with a security firm and keeping your clients informed are must have's in this arena. Working proactively with your vendor is another wise decision.
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